D2C ProfitCalculate My Profit
D2C Profit

Know Your Real Profit. Before You Scale.

Calculate D2C and marketplace profitability after product cost, shipping, COD, RTO, returns, ads, GST and marketplace fees.

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A ₹1,499 kurta set, 400 orders/month

Gross revenue₹5,99,600
Real contribution profit₹1,72,265

71% of gross revenue is lost to cancellations, RTO, returns, costs and fees — before you ever see it.

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Try the D2C Profit Calculator — no signup required

Edit any field below. Every number recalculates instantly.

Your numbers
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₹
₹
₹
%
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Estimated monthly contribution profit

₹1,55,393

Contribution margin

41.1%

Break-even ROAS

2.09×

Maximum CAC

₹380

Where your money goes
Biggest profit leak: Product

Product accounts for ₹1,43,075 of your monthly costs — the largest single category.

Reducing RTO from 12% to 7% could improve estimated monthly contribution profit by ₹15,580.

What if...?
Live contribution profit: ₹1,55,393 · margin 41.1%
₹999
₹350
500
₹25,000
50%
12%
5%
0%
How we calculated this

We model your full order funnel — cancellations, then RTO, then returns — before counting any revenue. Product cost, marketplace commission and GST are only charged on orders that actually sold through (Realized units); packaging and forward shipping are charged on everything you dispatch, including orders that come back. Contribution Profit excludes fixed overhead; Operating Profit includes it.

Sourced defaults in use

GST rate defaultreliable secondary

Verified 2026-10-20 · Readymade garments at or under ₹2,500/piece. Threshold was ₹1,000 before the Sept 2025 GST 2.0 rationalisation.

All figures are modeled estimates. Actual marketplace fees, GST treatment and shipping rates vary by seller agreement and change over time — verify against your own seller dashboard before making pricing decisions.

Why sellers use this

See your real profit, not just revenue
Revenue minus product cost isn't profit. We model the full order funnel — cancellations, RTO, returns — before counting a single rupee.
COD & RTO modeled honestly
Most calculators treat COD as a checkbox. We model it as what it actually is: a conversion lever bundled with a loss multiplier.
Transparent, sourced assumptions
Every default fee or rate shows where it came from and when it was verified — official, reliable secondary, or estimate.
No signup required
Calculate your profit anonymously. Nothing is sent to a server.

How it works

Step 1

Enter your numbers

Selling price, product cost, orders, shipping, ad spend, COD and RTO.

Step 2

See your real profit

Contribution profit, margin, break-even ROAS, max CAC, and your biggest profit leak.

Step 3

Explore what-if scenarios

Drag sliders to see how reducing RTO or raising price changes your profit.

A realistic profit leakage example

Current monthly contribution profit₹74,200
If RTO improves from 18% → 12%₹91,800
If maximum CAC drops from ₹250 → ₹200₹98,500
If AOV rises from ₹999 → ₹1,099₹1,06,700

Illustrative example, not a guarantee — run your own numbers in the calculator above.

Seller guides

Why a ₹999 product can still lose money at 4× ROAS
How much does 10% RTO actually cost you?
What is the maximum CAC I can afford?
Amazon vs Meesho vs Flipkart profitability, same product

See all guides →

FAQ

Is this free to use?

Yes — every calculator on this site is free, with no signup required for the core tools.

Do I need to create an account?

No. You can calculate your profit anonymously. Account features like saved scenarios and reports are planned for later.

How accurate are the default marketplace fees and GST rates?

Every default is sourced and dated — look for the badge under each advanced field, marked official, reliable secondary, or estimate. Marketplace fees and tax rules change over time, so always confirm against your own seller dashboard before making pricing decisions.

What's the difference between Contribution Profit and Net Profit?

Contribution Profit subtracts product cost, shipping, fees and ads — but not fixed overhead like rent or salaries. It tells you whether a product or channel is working. Operating Profit includes fixed overhead too.

Why does my RTO rate matter so much?

Return to Origin orders are shipped out, cost you freight both ways, and generate zero revenue. For COD sellers, RTO rates are often 5-10x higher than prepaid — frequently the single biggest hidden profit leak.

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